Commercial Distribution Automation

A commercial platform for
complex distribution. Built for the channel.

Start with one clear business module, then connect brands, distributors, outlets and frontline teams. KEHU brings channel processes, data and execution onto one platform that evolves with the business.

8core commercial modules
1unified data and rules foundation
configurable channel workflows
KEHU connects brand control with sales, consumer, outlet and distributor mini programs on one commercial platform
BUILT FOR COMPLEX
DISTRIBUTION CHANNELS
BrandDistributorsWholesalers Retail outletsSales teamsWarehousing & back office
01 / PRODUCT FAMILY

Start with one module and progressively build the complete system.

Select a module to see the business problem, core workflows and representative capabilities. Every module can be deployed independently or share the common platform foundation.

Distributor Management System

Connect orders, inventory and channel flow.

Build multi-tier digital distribution, bring distributor operations online and improve visibility into inventory, orders and promotions.

    Explore DMS capabilities
    Real KEHU product interfaces
    Brand web app Distributor mini program
    KEHU DMS brand web app
    KEHU DMS distributor mini program
    KEHU product interface composition
    VISUAL PLACEHOLDER
    PRODUCT SCREEN TO BE SUPPLIED
    02 / MODULAR GROWTH PATH

    Start with a clear need. Build a brand-owned system.

    There is no need to replace every system at once. Solve the most urgent channel problem first, then connect data, roles and adjacent workflows into a scalable long-term platform.

    YOUR MODULAR PATH

    Build channel transaction and inventory visibility with DMS

    BRAND-OWNED · KEHU-BUILT
    01SOLVE ONE CORE PROBLEM

    Unify distributors, orders, inventory and channel flow.

    02LAUNCH THE FIRST MODULE

    Deploy DMS while retaining the existing ERP connection.

    03CONNECT THE SHARED FOUNDATION

    Reuse customers, products, identities, rules and workflows.

    04EXPAND AS VALUE GROWS

    Connect TPM, SFA, portals and market intelligence.

    DMSSHARED DATARULES & WORKFLOWSCONNECTED CDA PLATFORM
    03 / PRODUCT ARCHITECTURE

    Start with one application. Connect the complete platform.

    Choose a business perspective to see how applications, commercial records, market intelligence and platform capabilities come together. Each module can stand alone or share the same data and rules foundation.

    Brand managers
    Sales teams
    Distributors
    Channel outlets
    Consumers
    Warehousing & logistics
    LAYER 01COMMERCIAL APPLICATIONS
    DMS
    TPM
    SFA
    Retail Execution
    Track & Trace
    Portals
    Loyalty
    BI
    LAYER 02COMMERCIAL RECORDS
    Products & customersOrders & inventoryChannel flowBudgets & promotionsRetail ExecutionRebates & settlementLoyalty & incentives
    LAYER 03Data & intelligence
    Brand commercial dataKEHU MARKET INTELLIGENCEMetrics & decision rulesAI AgentsAuditable workflows
    LAYER 04PLATFORM FOUNDATION
    Identity & permissionsObjects & formsRules engineWorkflowsAPIs & integrationsSecurity & governance
    One platform across the complete channel commercial chain
    Unify identity, data, rules and workflows so each application creates value independently and connects into a closed loop.
    CONFIGURABLE · MODULAR · CONNECTED
    04 / AGENTIC CAPABILITY

    Move from recording work to helping teams execute.

    Agents are a developing KEHU platform capability, built on trusted business data, clear permissions and auditable workflows.

    Developing capability

    Channel agents—not chatbots detached from the business.

    Each agent works around a defined commercial task: detect issues, prepare actions, move workflows forward and write outcomes back to the channel system.

    KEHU RTM COPILOT● Developing
    Which channel issues in East China need priority attention this week?
    Based on DMS, market price and retail execution data 3 high-priority actions found
    01Check abnormal low prices and product flow across seven wholesale nodes
    02Add 84 high-potential outlets to next week's SFA plan
    03Adjust promotion resources for Southern Jiangsu on-trade
    View rationale · Create task →
    VISUAL PLACEHOLDER — FINAL ASSET TO BE SUPPLIED
    01 / SALESSales coach agent

    Prepare visit priorities and next actions based on region, customer and task progress.

    02 / CHANNELChannel risk agent

    Combine inventory, flow and price signals to detect potential diversion and low-price risk.

    03 / PROMOTIONPromotion operations agent

    Check activity progress, execution exceptions, unsettled spend and target achievement.

    04 / MANAGEMENTBusiness analytics agent

    Turn scattered metrics into management-ready changes, causes and recommendations.

    07 / INDUSTRY CONFIGURATIONS

    Industry channel logic, built into one shared platform.

    KEHU embeds industry experience in customer models, data structures, business rules and standard processes so brands deploy applications closer to channel reality.

    alcohol beverage channels
    ALCOHOL BEVERAGES

    Alcohol Beverages

    Start with DMS, TPM, retail execution or traceability to manage multi-tier distribution, wholesale prices, on-trade outlets, offtake and channel protection.

    DMS · TPM · T&T · RETAIL EXECUTION
    automotive aftermarket channels
    AUTO AFTERMARKET

    Automotive Aftermarket

    Configure applications for complex SKUs, distributor networks, repair outlets, regional coverage and multi-role collaboration.

    DMS · SFA · PORTALS · LOYALTY
    food service and other complex distribution industries
    OTHER INDUSTRIES

    Other Complex Distribution Industries

    Food service, building materials and other industries can configure customers, workflows, KPIs and permissions on the shared platform.

    CONFIGURABLE INDUSTRY WORKFLOWS
    06 / ENTERPRISE FOUNDATION

    Fit the existing stack. Scale with the business.

    Open integration, flexible configuration and clear governance allow KEHU applications to run independently or become part of the brand's existing digital architecture.

    API

    System integration

    Connect ERP, POS, warehousing and existing enterprise systems through APIs, webhooks, imports, exports and standard interfaces.

    RULES

    Flexible configuration

    Configure objects, fields, forms, business rules and workflows for different organizations and channel models.

    ACCESS

    Identity & permissions

    Establish layered permissions, data boundaries and audit records for brands, distributors, outlets and frontline teams.

    ISO

    Security & governance

    Support long-term channel digitalization with enterprise-grade security, auditable processes and data governance.

    Build your commercial platform

    Start with one channel problem. Build your CDA system.

    Tell us about your channel structure, current systems and commercial goals. KEHU will help define the right starting module and evolution path.