Company & industry expertise
KEHU combines industry operations, enterprise software, data and frontline execution expertise to help brands build lasting advantage in China's complex distribution environment.
Complex distribution cannot be solved by a generic tool. Software must understand industry rules, channel roles, commercial mechanisms and field reality.
Effective CDA must bringindustry knowledge, software, channel data and executioninto one system.
This is KEHU's core approach: begin with the brand's commercial objectives, embed proven mechanisms in products, add real channel context through data, and drive adoption and feedback through professional operations.
KEHU's industry advantage comes from long-term participation in channel operations—not relabeling a generic product.
Experience across multi-tier distribution, wholesale, retail and on-trade outlets—with deep knowledge of pricing systems, offtake, execution and cross-channel risk.
Connecting brands, distributor networks and repair outlets across complex SKUs, multi-role collaboration, regional coverage and field execution.
Share the same platform foundation while configuring customer models, workflows, KPIs and operating mechanisms to each industry.
Clients can start with SaaS, then add channel data and frontline operations as business needs evolve.
Productize channel mechanisms, rules and workflows—connecting brands, distributors, outlets, frontline teams and the back office.
Enrich internal brand data with proprietary pricing, outlet universe and outlet business intelligence for a more complete market view.
Turn strategy and system tasks into real action through frontline teams, audits, mystery visits and specialist services.
Most new clients begin with one SaaS service. As needs expand, KEHU connects more modules, data and operational resources on the same platform.
SAAS → DATA → OPERATIONSA concise evolution showing how today's capabilities were built.
The team began as madeforgoods, using digitalization and unique product codes to help brands connect B2B customers and outlets.
The business became KEHU: a platform connecting brands with B2B customers and channel data.
A complete solution centered on commercial SaaS and enhanced by proprietary channel data and professional operating resources.
The public page highlights the professional backgrounds most relevant to clients and partners.
Eight years at Pernod Ricard with deep alcohol beverage and commercial management experience. Graduate of École Polytechnique with an MIT MBA.
More than six years at Bain, specializing in operations, project management and organization building. Graduate of the University of St. Gallen with an MBA from Columbia Business School.
Ten years of SAP enterprise software experience, including risk and audit management solutions. Leads KEHU product and technology. Graduate of Fudan University.
Experience in internet businesses and commercial design, including iTutorGroup and IDEO, with long-term responsibility for client development, partnerships and corporate relationships.
Enterprise credibility
Concise credibility signals for clients and partners; final certificate names can be added during the content completion stage.
Work with KEHU
Whether you need SaaS, channel data, operational resources or a strategic partnership, the conversation can begin with one concrete channel problem.